Redesigning the Britain’s biggest gardening brand website.

BBC Gardeners’ World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for over 40 years. The magazine is the UK’s biggest-selling gardening title while is the country’s leading gardening website. GW is an award-winning editorial contains regular contributions from the top names in BBC gardening, delivering practical advice and inspiration, whether in print, online or direct to tablet and smartphone.

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A brand new Gardener’s world website.

I’ve joined Immediate Co to work on this big project. My mission was to redesign all pages with the new branding on desktop, tablet and mobile. I was working closely with the development team and a team of UX Designer. From the wireframes designed by the UX team I’ve to apply the new branding and have the files ready for the development team for implementation.

High Engagement

D: 2 mins 12 sec / M: 2 mins 18 sec


Unique users



3 millions

User Breakdown

9m pages view over 3 months